WORK
ROUX (2025)
Brand Identity
Typography
Website design
Experiential Graphics
ROUX is a global creative production company
specialising in video content for K-pop artists
and Korean brands. The project focused on
rebranding the visual identity and refining
a scalable system for digital platforms.
Make Zero (2024)
Brand Identity
Printed Matter
Digital Graphics
Make Zero is a cocktail bar based in Busan, defined by sustainable practices and locally sourced ingredients. Rather than following visual trends, the project explores how material, taste, and atmosphere shape identity.
Slab (2025)
Brand Identity
Website Design
Typography
Experiential Graphics
SLAB is a fashion select shop focused on discovering new designer brands and creative culture. A modern brand identity system extends across print, editorial, and digital media, shaping a cohesive and contemporary experience.
Reticle Studi (2025)Brand Identity
Illustration
Printed Graphics
reticle is a branding studio specializing in research-driven brand identity and visual systems. Logical design processes support clear communication across print and digital applications.
The shelf: the boundary between reality and virtual reality (2021)
Installation
Experimental Visual Research
Editorial Design
Motion Graphic
Everyday Particle(s) is a research-driven project exploring how everyday space is formed through irregular and contingent movements.
Inspired by microscopic particles, the project frames uncertainty, multiplicity, and transformation as spatial conditions.
FUNCTION (2023)Brand Identity
Illustration
Printed Matter
Digital Graphics
Function is a co-working space designed to support creative work through flexible shared and individual environments. The project establishes a brand identity built around graphic motifs inspired by time and clocks.
iff (2024)
Brand Identity
Website Design
Typography
Experiential Graphics
Iff is a specialty coffee brand focused on quality and clarity. A restrained visual system extends across print and spatial applications, defining the café’s atmosphere.
Virtual Particles (2021)
Graphic Documentary
Virtual Particles is a research-driven graphic documentary examining hypothetical space-time through the movement of virtual particles.
Random trajectories and irregular orbits form a speculative matrix, visualizing space as a system shaped by contingency and transformation.
ÉTANG (2020)Brand Identity
Printed Matter
Digital Graphics
ETANG is a sustainable knitwear brand focused on creating functional objects for everyday life. Through zero-waste practices and in-house production, the brand emphasizes material integrity and conscious making.
BRUN (2022)
Brand Identity
Printed Matter
Digital Graphics
Typography
BRUN is a brand rooted in organic living, focusing on well-being and sustainability in everyday life. The identity is shaped by three core principles: Organic, Health, and Nature, which define the overall design direction.
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